The client-oriented approach to customer relationship management is a well-established practice.
In today’s multi-dimensional and constantly changing business environment, where technology drives developments and trends in the ways customers communicate with enterprises, where customer needs demand 24X7 services, and the competition between enterprises is on the increase, the adoption of an integrated, customer-oriented strategy is one of the most important measures to provide you with the competitive advantage and the surplus value you seek.

Since 1996 Uni Systems has been active in the design, parameterization and implementation of simple and complex Customer Relationship Management and Development Systems, which drive developments in customer-oriented approaches and support the potential of today’s technology and business practices, in an integrated and dynamic way.

Today, as one of the leading software system enablers in Customer Relationship Management and Development, we continually invest in our close collaboration with Oracle and Microsoft, and employ, according to operational requirements and business needs, the top platforms in the global market:

• Oracle - Siebel CRM
• Microsoft Dynamics CRM
• Oracle - PeopleSoft Enterprise CRM

These platforms are based entirely on Internet technologies, without the need for software in every job position, and incorporate, at the same time, full integration potential related to major CTI systems in the market, allowing end users the benefits of an integrated interface.

In addition, by drawing on its business and technical know-how in complex implementations of Customer Relationship Management Systems, UniSystems has supported, through high added value services, the development of operational extensions designed to serve enterprises of all types and sizes, with the sole aim to capitalise, in the best possible manner, on the Customer Relationship investment.

With its extensive success in the CRM projects it has developed, and serving an extended base of satisfied customers, Uni Systems approaches each CRM project in an integrated manner, combining features and potential which establish a unique set of values in the market and that ensures multiple benefits for Greek enterprises and organizations:

• Complete (360°+1°) knowledge of their customers, regardless of  communication channel—web, telephone, fax, e-mail—with whichever part of the enterprise they come into contact, at the same time making assessments and using quantity and quality criteria to evaluate each customer’s performance

• Automation, optimised organisation of current business structures and consolidation of sales, customer management and marketing campaign processes throughout the enterprise

• An integrated, uniform, friendly and easy-to-use work environment

• Absolute data security

• Provision of customised services to customers, effectively combining all available information and data. High quality services that are provided through business flow automation.

• Strategic planning and promotion of new, high added value products and services in a speedy and effective manner, according to the overall needs of the market and the customer's specific needs

• Improved competitiveness and profitability by reducing operating expenses and increasing effectiveness

• Loyalty enhancement of current customers and solicitation of new customers by providing customised services from the very first contact

• Knowledge of customers’ needs and preferences and development of new products and services that meet market requirements

• Exploitation and development of new cross & up selling opportunities

• Utilisation of available information for the purpose of planning better targeted promotional actions

• Integrated management of promotional programs from the planning stage to completion, with concurrent and real-time monitoring so that corrective actions can be taken