Mobile working is one of the strongest trends in today’s business environment.
In line with, and on the cutting edge of market trends, Uni Systems has developed the Uni Systems Mobile Applications (Uni | Apps) service. This service responds to market needs shaped by rapid developments in mobile device technology and the high degree of acceptance and penetration in their user base.
A large number of capabilities at the device level, as well as their intelligent utilisation from dedicated program (applications) development teams—in conjunction with a flexible and friendly system of distribution to end users—commenced an impressive journey that represents a unique implementation example of a highly successful e-commerce model today.
In parallel with the expansion of their use, new mobile communication devices offer highly extended and new capabilities and features:
- Internet access and access to digital services from practically anywhere
- Provision of highly enriched “geographical position” digital services (geo-location services, localised services)
- Interactive data exchange—in text, images, video, and sound
- “Always on” user engagement in digital services and social networking media
- Strictly personal use of devices (as opposed to standard PCs), allowing for even more customised services based on user preferences
- Capability of secure online transactions
And, for the first time, users of these Smart Devices (Smart Phones, Tablet Devices) may select the services they desire by purchasing and installing applications on their devices and can, at the same time, use an interactive, direct communication channel with the suppliers of the services without the interference of intermediary third parties.
With the full support of wireless communication providers (a smart device + telephony combination), this model did not require a long time to reach a critical mass of users, representing one of the most attractive "target groups" for Companies/ Organizations/ Institutions that could pursue their activities by promoting their services through the development of the proper applications.
For enterprises, the capability of utilising these technologies—by being able to offer part of their applications' functionality to their business users—is the most powerful incentive for entering the Mobile Applications field. The active utilisation of system information (ERP, CRM, BI), even when users are out of office, can offer important benefits with a direct impact in creating an advantage, given that the value of information is basically assessed when available, and much less so at a later time when decision makers no longer have the same opportunity to make use of it.
Executives and decision makers have in their hands the most up-to-date information on products, prices, availability or customer positions, as well as full field service information. At the same time, they may update systems in real time, offering more accurate estimates on pursued sales targets, paving the way for important revenue and production resource savings.


